September 20, 2008

Coffee

Last night I read Artemis Fowl. That's right, the "young adult," Harry Potteresque novel. Why? Because I told my eighth graders that I wanted to read their favorite books. I made it through all 300 pages in about 3 hours so I don't consider it a huge time investment, and it will open some doors to talking with the kids about literature. I just needed to confess to you what I did with my Friday night.

Also, Brad and Leroy, where the devil is my pancake mix? I woke up this morning craving pancakes and I can't find it anywhere. There's no way we actually ran out that stuff, so I'm guessing one of you hid it in the toilet tank or the freezer or something.

Now That's Just Creepy


When I came across this phenomenon yesterday I thought about saving it for Halloween (and by Halloween I mean October), but at least part one of this message is going to go stale before then.

First I'd like to say that I'm not a fan of Starbucks. I don't care how good it tastes or how green they are, I just want free Wi-Fi with my coffee, and since early this summer they've become T-Mobile exclusive in most stores, and AT&T exclusive at others. Despite this fact, however, I did find two good reasons to go to Starbucks in the near future.

1. Free Coffee - That's right free coffee, but only for teachers and only on Mondays in September. I'm definitely taking advantage of this on Monday morning and you should too; check out the rules at: http://www.starbucks.com/aboutus/pressdesc.asp?id=896

2. Creepiest Big Business Mascot In The World - Have you ever wondered what that girl was doing on the Starbucks logo? Me either. Doesn't matter. Maybe she's a queen or something. Who cares? Give me my coffee. But this summer Starbucks came out with "retro" labels which revealed a bit about how their logo has evolved.

Turns out that girl with the crown is really a naked siren - the creatures that would tormet Greek sailors and lure them to their doom - and the original logo isn't just less market-friendly, it's downright creepy.

The retro-label is sort of the happy medium. It admits that coffee is irresistible, something supernatural in the water that is luring you to your doom, but at least it's a bit more aesthetically pleasing than the two-tailed seahag they started out with.

So, I couldn't hold back and save it for monster month, but I hope this revelation about Starbucks is as new to you as it was to me.

Also, is it bad that my students are already trained to answer the question "How much land does a man need?" with a choral response of "six by six by two"?

And if you haven't responded to yesterday's call for "I like my coffee like I like my ______" then do it. Do it now.

5 comments:

Rhianmom said...
This comment has been removed by the author.
Rhianmom said...

Speaking of Halloween (aka October) I thought you might be interested in at least the first few of these sites (especially the haunted mines in your area).

http://www.google.com/search?source=ig&hl=en&rlz=&q=halloween+colorado+springs

Michael Hill said...

Honestly, I'd prefer the naked- chested siren. I approve of any company who sells a delicious yet mildly addictive substance at high prices and has a siren (that implicitly lures sailors to crash their ships onto rocks with it's song) as their mascot. That's what I call honesty in advertising.

On a related note, McDonald's should now change it's mascot from a shrill magical clown to Prometheus' vulture.

Anonymous said...

I like my coffee like I like my emotional crises, bittersweet.
I think that hits my funny bone because I'm in the midst of thinking about a paper... but I like it in context of the sirens.

Anonymous said...

To which of the logos were you referring to as the "old" logo throughout the majority of this post?

Have a look at one of my favored design blogs, Brand New:

http://www.underconsideration.com/brandnew/archives/starbucks_back_to_the_future.php